As a business owner, social media gives you limited chances to create a good impression. The way you take advantage of these chances might make your business or break it.
As a social media marketer, the very best way to enhance your social media strategy is to first find why it falters in the first place. Here are a few errors that you might have overlooked:
#1 – Being careless with negative feedback
If you have already dealt with a salesperson, you would not expect him to be defensive when you have a complaint or be careless about your concerns.
So why would your followers on social media?
Remember, whenever anyone says something negative about you on social media, the majority of your followers can see them. And they are going to be as interested to see how you respond.
For businesses, this is a nail-biting scenario. But it is completely preventable. Here is how:
• Put someone competent behind the wheel: Experienced professionals like social media experts will take an unbiased approach to the negativity and know that being careless about it serves no purpose.
For instance, they understand that being unresponsive to comments as “your service sucks! I want my money back” does not actually help anyone. A properly worded reply, on the other hand, helps both your reputation and appeases rising tempers.
For example, your reply should go something like, “We are actually sorry you had a terrible experience. Can you tell us exactly what happened so we can make amends?” This way, you are much more likely to ease frustrated customers.
• Become alert to mentions by using internet tools: It is not hard to forget about something you do not encounter every single day. Comments on social media are actually the same. You cannot track every one of them. Nobody inboxes them to you and there’s no assurance that followers will tag you.
In order to monitor all comments, you can make use of tools as Google Alerts which notify you when someone uses your keywords on their social media channels.
#2 – Using social media management tools to schedule same posts on all platforms
Social media management tools allow marketers to post the exact same content on a number of social media platforms at one time. Many companies make use of it to schedule posts. And it has worked for them too, freeing up the time they have to concentrate on some other jobs.
But frequently, people make use of these tools as a shortcut to schedule same posts on a number of platforms. It is a lazy tactic and shows you do not care how your content is actually received by audiences.
#3 – Skimping on social share buttons
Business owners usually reserve their best content for their sites. Content like informative blogs, for instance, establish them as experts in their niches.
Additionally, it provides visitors a chance to stay longer on these sites. Maybe they would like to look around to see what else is on offer?
Unfortunately, you could feature content that everybody will like to share – but if visitors do not have some way to share it, it is not likely to get the exposure you are searching for.
Use tools to keep yourself alert to negative comments and rely on professional help. Stay away from taking the lazy way out by ditching the auto-posting strategy. Give consideration to the content type you post, how your followers share content on the social platforms of your choice and optimize it for mobile to expand your reach.