When a parent or grandparent sets out to buy trendy clothing for the teenage kids in their life, they usually have difficulty figuring out which trends to follow. Nowadays, it appears that you can find many trends in play at the exact same time. The couture lines have their definition of fashion. There is mainstream fashion, which is likely to appeal more to adults than teenagers. And then there are youth-centred trends like skinny jeans and snapback caps.
It used to be that the most recent fashion trends were fairly documented in fashion magazines, but today that is not always the truth. Today, the dynamics of fashion have changed dramatically; the fashion magazines continue to be the sheets of the big fashion industry, but that business is getting a run for its money from a recently established style vanguard.
Youth style – and youth culture generally – has largely been taken over by a number of entertainment moguls who have correctly estimated the power of spreading a celebrity’s pull power over a range of product lines. The star effect has been famous for a very long time: if a hot young starlet goes out there for an extremely visible evening with friends and she’s lugging along your handbag, your handbag will be the next big thing before the paparazzi have even finished uploading all the photos of theirs to the Net.
Using the star effect has been very successful. Rather than handing all that free publicity to a good deal of small brands, stars stamp the names of theirs on the items they like, allowing the brand of theirs to help when sales undergo the roof. Because people that are young are inclined to be easily influenced by celebrity behaviour, all those who manage these celebrity brands have locked in on youth culture.
Essentially, they have taken over. Youth culture belongs almost entirely to that group of younger, ultra famous celebrities who have taken their 15 minutes of fame and parlayed it right into a brand with its hands in every pie from clothing to fragrances to jewellery.
The stars do not design the clothes much more than they mix the fragrances. And all those that do the designing have discovered an immensely easy market to penetrate. Fashion choices are usually, to some extent, about self-expression, and the fundamental point that almost all teenagers want to communicate is exactly how they’re different from the parents of theirs, their teachers, and the rest of the establishment. All a fashion trend has to be is different. It does not have to look great. It simply must break with tradition.
The mechanics of imprinting new fashion choices in the way of life do not have anything to do with the visual value of the quality or even the design of the construction. Frighteningly, they’ve much more to do with just how bee swarms work than with using a sewing machine. A fresh fashion concept is just placed in enough places that it instantly becomes ubiquitous; once it does it is going to be effective.
Usually, when a parent or perhaps grandparent spends money on clothes for a teenager, they really want the teenager to look great in those clothes. They’ve to accept, nonetheless, that youth fashion is about another thing entirely. A snapback cap may look good; skinny jeans may not look good, but those values are basically irrelevant. The secret to buying clothing the teens in your life will like is to take them to the store and allow them to pick it out.